Why Guest Blogging Fails To Deliver
Results?
Guest
blogging is not something new to the seasoned internet marketers. Newbie and
old SEO experts alike advocate the use of guest blogging. However, often times,
it fails to serve its purposes of bringing traffic, increasing SERPs or
generating any social media hype. Here are some of the most obvious mistakes
that you need to avoid in order to make sure that your guest posts have what it
takes to create the desired impact.
Unoriginal Idea
Originality
of ideas is something that search engines always long for. We as guest bloggers
only think in terms of link juice, domain authority and other similar KPIs.
However, we fail to recognize or appreciate the user value that they add. A key
component of guest post needs to be originality of ideas. The mantra of writing
something already written by someone else and published hundreds or thousands
of times before will only result in lack of user interest. Therefore, when you
are writing guest posts, always think of
something new, unique and of value.
No Empathy for Audience
When
we write guest posts, we seldom think of the audiences of the blog where it is
going to get published. A good idea for starters would be to browse through the
relevant category that you are about to target. Read some of the blog posts in
that category and also look for the ones that have generated great interest
among readers. Once you have been able to clearly create an idea for the type
of blog posts which are entertained, now you can think of writing something
which would go well with the intended audience. Never write for a blog whose
audience you cannot understand. Take the time to know their choices and
accordingly provide content.
Zero Information Value
Informational
value for guest posts is very important. You need to research very well on the
topic that you need to write before sending it for publishing. Big blogs with
busy bloggers do not really have to time to check if your blog post has the
desired amount of informational value. You need to ascertain yourself if you
are provide the readers with the information value they seek. If you think that
your blog post fails to impress the users, improve your content and do not send
it for publishing unless you yourself are satisfied with the informational
value that it can deliver.
No Insights
Statistics
or figures show that you really care about your readers’ time. It is always
safe to research for relevant statistics to add to the post. This way your
readers will know that you have a valid point and they will also take your
content a lot more seriously. Try to find information from different sources.
When you are including any research based information, never forget to cite the
sources so the users can consult the sources on their own, in case they need
further information in a particular direction. A blog post which tries to nail
down a certain point of view without any stats or valid information to back up
the claim will not go very well with the readers.
Wrong Idea of the Niche
Sometimes when
you are writing for a blog, you do not fully understand its niche. This is the
case with highly technical blogs. Just reading the title of the blog does not
necessarily mean that you also understand the kind of content that it would
entertain. Therefore, always make sure to take time in understanding its niche.
Never try to over assume or simplify thinks unless you are 100% user.
Not Follow Guidelines
There
are times when your guest post rejected. One of the most common yet often
neglected reasons is that you either did not follow the “write for us”
guidelines or you failed to understand them. In case you think you clearly
followed the guidelines and still your guest post was not entertained for
publishing, you probably need to evaluate the feedback and if there is no
feedback given, ask the blogger for the reason of getting rejected. Since
Google and other search engines have become very choosy about the content
quality, you also need to understand why so many bloggers are overly concerned
about quality of the guest posts they receive.
