How Color Psychology Affects Logo Design?

Colors form an important part of the overall web design experience for the users. Many business owners do not give a second thought to the color that they are selecting for a logo. However, they do not keep in mind the impact that their color choices have on their customers. Colors are directly associated with the kinds of emotions that they generate in consumers. When a new product comes to the market, the first thing that is noticed about is its color and the kind of assumptions that they make about it even before they have actually used it. Let us view how different colors affect choices made by consumers.

Green

Green is often related to the eco-friendly products since the color of leaves is also green. Some of the other relations are connecting green with good luck, nature, and health. Green is considered safe. The traffic signal lights use green, meaning giving you the sign of “good to go” as it is safe. Some brands having green color include Android, Land Rover, Holiday Inn and Starbucks Coffee among others.

Purple

There are different ways in which purple is interpreted. Some consider it a color of wisdom. Yet there is another way of taking purple, representing the luxury brands. Some of the meanings related to purple include arrogance, royalty and mystery. Companies which famously used purple for their logos include T Mobile, Craiglist, and Yahoo among others.

Blue

Blue represents calmness of the ocean. Some also related it to the color of the sky. It represents calmness and greater confidence in something. Various brands use blue for their logos. Mostly people associate confidence, trust, reliability and cleanliness with the color blue. Blue color is used in logos by companies like Facebook, LinkedIn, Vimeo, Flickr and Dell among others.

Red

Red is often considered a high arousal color which directly stirs our emotions as customers. It gives people the courage to go beyond the ordinary and take the risks that they have to. Some of the typical feelings that originate from the color red are of energy, passion, love and aggression. Famous companies that use color red for their logos include CNN, Cnet, Adobe, Toyota and Honda among others.

Yellow

Yellow is a lot similar in terms of the types of emotions that it stirs like Red. The feelings of optimism, acceptability and being different or exotic are associated with this color. Many big and internationally recognized brands including Shell, National Geographic, DHL, Ikea, and Nikon use it.

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How Content and SEO Are Linked?

Content is an important part of SEO. This article aims to revisit the link that content has with SEO. You will be able to find out the different ways in which content can positively influence SEO and bring more traffic to your website.

Content Freshness

Freshness of content is often touted as updating your website with something new. This concept is not true in its entirety. Newly updated content does not always mean that it is fresh as well. By freshness it means that you are trying to present the ideas that have already been presented numerous times before with a fresh perspective or take on things. It means adding content that has more information in it. Try to tell something new to the audience. This would mean that you are sharing some information that they did not already know or you are presenting in some other way. To maintain freshness in your content, you need to make sure that you are updated about your industry with new information. For example, you may want to add a new technology that can solve a problem which was not solvable before.

Level of Research

Research in web content is something that very few people actually do. Many of you believe that now content written is well researched. The problem with the research is that we take the figures that someone else searched and use them. Everyone is using the same search that someone else did and sharing the links that have already been shared. The idea is to come up with new research that has not been done before. Add new angle to what has already been written. Try to bring fresh perspective. You can also discuss different statistics for the same type of argument. However, very few content producers actually do that and which is why the so called well researched content does not get any more views.

Proper Use of Keywords

Good keyword search is one of the most important parts of SEO optimization. There are many great free and paid tools that you can use to find relevant keywords. Use these tools to find out keywords which people would use to come to your website. You can also fine tune your keyword optimization strategy by choosing to target competitive keywords or long phrases. Also do not rely on one or two keywords for website traffic. You need to keep in mind all those terms which people would use to get to your website. This way you would make sure that more traffic comes to your website and helps you earn more revenues online.

Questions & Answers

Question and answer websites faded away in the backdrop of other forms of content. However, lately thanks to websites like Stack Over Flow and Quora, people have started to find answers to their questions online. You can also particular online to answer questions related to your particular niche. This exercise will surely help you get authentic content to the relevant audience. Some of the niches with more technical content would get greater advantage of these forums. For example, technical questions asked from developers or an engineering problems discussed on these forums would definitely get more views.

Content Quality

No matter what formula you use to gain traffic, you will not be able to succeed unless you are producing high quality content. Search engines have become more particular about the quality of content that you are producing. Do not publish the content with the Me Too approach. Write something that provides great informational value to the customers and do not just publish it because you feel that way.

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Top Tips To Write Content For Millennials

Millennial generation was born between 1977 and 1995. They are one of the most educated generations in the world. They are also facing tough competition when it comes education and opportunities. An approximated quarter of all the millennials are married. And they are also demanding customers who are very particular about their choices in life. Here are some important tips that you need to keep in mind when writing content for millennials.

Avoid Self Bragging

Brands that ride on high horses often have to deal with the wrath of this generation. It is not easy to convince millennials into making a purchase. And it will become even more difficult when you are only promoting your brand without offering anything of substantial value in return. Therefore, always make sure that you do not just promote your own brand but also share content that adds value to their daily lives and the information you shared is useful. Many brands that show care for other people often become favorites of the millennial generation. Therefore, always remember that the way to their pocket is not that straight forward as they are wired differently when compared to baby boomers.

Support A Cause

It is a great idea to support a cause when selling something to millennials. They deeply care about the things happening around them and want to contribute in one way or the other. Content generated to connect your business with a particular cause makes them feel doing something of value and hence creating a difference. However, make no mistake and carefully evaluate the way you are connecting your business to a cause. Sometimes, things do not turn as originally anticipated, making life difficult for your brand or business manager. A dreadful example is how Mc Donald’s twitter trend of #mcdstories went wrong. Instead of people sharing the lovely stories as expected by Mc Donalds, they started sharing the bad experiences. Similarly, Starbucks tried to strike a conversation on race with the trend #RaceTogether. However, a lot of customers disagreed to discussing these things with Starbucks and even media personalities did not connect with Starbucks on initiating that sensitive kind of conversation.

Share Customer Stories

Another simple yet often neglected avenue for content creators is to share customer stories about the products or services they offered. Again the idea is not to act like a used car salesman. Instead write content that is purely focused on the initial problem faced by the customer. And after that, gradually discuss how your company’s product or service helped resolve the issue. Do not try to parent your customers or else it has the potential to go make things go south.

Discounts & Deals

Discounts and special offers form an important part of the millennial lifestyle. As discussed above, millennials are in that stage of their lives where they want to save money and make maximum use of their spending. Therefore, intelligent businesses need to write and promote content by offering meaningful discounts which would actually make a difference to the customers’ lives.

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How To Create Engaging Content for Your Business?

When it comes to writing content for business, one of the challenges is to make it interesting. The ability to write engaging content is seriously questioned. However, like everything else in life, a well-structured approach would surely help you get out of this content crisis. Read on to know how you can achieve that.

Use Slideshare

Slideshare is a platform where users can upload their slides. It works pretty well with almost all image formats. You can create a PowerPoint presentation and upload it on slideshare. A lot of smart marketers are creating slideshare presentations and sharing them through social media. You can also create slideshare presentations and share them on your blog or website. The embed code allows you to easily add slideshare presentations into any html web page. This is one way of creating interesting content that helps grab more attention.

Create Interesting Case Studies

Case studies are another way of bringing home the points that you want to showcase. Customers often find it hard to buy a product based on advertisement alone. A case study could be highlighting a customer’s problem and how it was solved because of the product or service that you offered. This is particularly more useful for products that involve greater technicality. For example, an industrial plotter is very hard sell to shrewd business customers. On contrary, if you create a case study of how your plotter (industrial printer) helped resolve the problem of a large business organization, it would definitely entice other customers to take action or at least inquire.

Add Stats

Generalization is something that needs to be avoided in content writing. So many companies are competing for the same market share within their industry that you need to carefully evaluate your options. Business users make decisions on logic and rational which is driven by statistics, figures and other information. Once you use the information from a reliable source and properly cite sources, it would definitely help businesses make easy decisions. For example, if you are selling a product to businesses which would help them save money, you could give examples as in terms of percentage savings which have been realized by your existing customers.

Use Images

Images are rarely used when it comes to creating content for business. In fact they are very important part of any B2B business organization. You need to understand the content and also make it simple enough so that your potential customers are able to easily decipher the information posted online. For example, if you are offering a catalyst that needs to be added at a certain point during a chemical reaction, it would probably be a good idea to share the images at each step to avoid confusion. Or, for example, you have a high quality 3D printer that can print great products for the potential customers; you can share some of the images to showcase its true capabilities.

Write White Papers

White papers cover the technical aspect of content that other documents are unable to do so. Institutional buyers that need to undergo a lot of research particularly get a lot of guidance from white papers when considering making a buying decision. Despite of the fact that businesses actually use them, white papers help generate more leads. As IT whitepapers papers usually involve technicalities, they influence top managements of business organizations where the usual salesman has no access.

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Evergreen Content and Its Effective Use for Internet Marketing

Evergreen content, also known as timeless content remains on a web page. Everyone loves to remain in touch with the latest. The race to breaking news in any industry isn’t something new. And all content sharing platforms keep competing for more traffic by trying to bring out something totally new or never before see. However, in this attempt to be the first in breaking news or bringing up the freshest stories we often forget the value of the evergreen or authentic content that is used for a long period of time. Older and more comprehensible posts are difficult to write, they take a lot of effort and lots of research goes into their writing. However, have you ever wondered the amount of page views they receive in comparison with content written that is time barred.

In order to remain relevant and provide upbeat content, you need to remain relevant for longer period of time. And that kind of timelessness for content can only be achieved by high value content. Here are some of the most important tips that you need to keep in mind while writing evergreen or timeless content.

Consider Future and Past

A blog post or article that needs to remain current has to consider the past and future of the subject. For example, if you writing about best practices for SEO, you need to start from the beginning. You have to write the various techniques which were followed in the past to derive traffic to your website. This way you will be able to let your readers know the way content has evolved over time. And search engines also love authority which can only be built by writing content that talk about the start of something. Now, consider the future trends as well that you need to cover. Think about how the subject is going to evolve in the future. Try to follow the latest trends on it and then write something which you think has to be relevant for at least the coming five years. This way you will be able to add things for the future to attract traffic in the future.

Keep It Updated

Wikipedia and many other big websites remain on top of the search results because they make sure that the content provided by them is updated. For example, if you are writing about the life of a celebrity on your paparazzi blog, you need to keep on adding more information about them. This way you will also remain in touch about the latest. Make sure to add to the evergreen topics that you wrote. You need to develop insights and post well documented facts which would also add to your content’s authenticity.

Intelligent Social Media Usage

Every social media network may not be ideal for a particular type of content. You have to make sure that the social media network that you are deploying is suitable for your cause. Share the content that you have created to as many relevant social media networks as possible. This sharing of content will not only give added exposure to your content but intelligent social media tools like Buzz Sumo will know about your content and it will be able to get more views. Similarly, search engines also include social media as one of the most important ranking signals, which would further add to your content marketing efforts.

Offer Greater Value To Readers

Every time you are updating your content with something new, always ask this question to yourself, are you adding any value to it or is it something which has already been talked about before? If you are not adding any new value to the content already written, then you should not probably upload it. Always add content if you consider it of value to your audiences.

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