How Content and SEO Are Linked?

Content is an important part of SEO. This article aims to revisit the link that content has with SEO. You will be able to find out the different ways in which content can positively influence SEO and bring more traffic to your website.

Content Freshness

Freshness of content is often touted as updating your website with something new. This concept is not true in its entirety. Newly updated content does not always mean that it is fresh as well. By freshness it means that you are trying to present the ideas that have already been presented numerous times before with a fresh perspective or take on things. It means adding content that has more information in it. Try to tell something new to the audience. This would mean that you are sharing some information that they did not already know or you are presenting in some other way. To maintain freshness in your content, you need to make sure that you are updated about your industry with new information. For example, you may want to add a new technology that can solve a problem which was not solvable before.

Level of Research

Research in web content is something that very few people actually do. Many of you believe that now content written is well researched. The problem with the research is that we take the figures that someone else searched and use them. Everyone is using the same search that someone else did and sharing the links that have already been shared. The idea is to come up with new research that has not been done before. Add new angle to what has already been written. Try to bring fresh perspective. You can also discuss different statistics for the same type of argument. However, very few content producers actually do that and which is why the so called well researched content does not get any more views.

Proper Use of Keywords

Good keyword search is one of the most important parts of SEO optimization. There are many great free and paid tools that you can use to find relevant keywords. Use these tools to find out keywords which people would use to come to your website. You can also fine tune your keyword optimization strategy by choosing to target competitive keywords or long phrases. Also do not rely on one or two keywords for website traffic. You need to keep in mind all those terms which people would use to get to your website. This way you would make sure that more traffic comes to your website and helps you earn more revenues online.

Questions & Answers

Question and answer websites faded away in the backdrop of other forms of content. However, lately thanks to websites like Stack Over Flow and Quora, people have started to find answers to their questions online. You can also particular online to answer questions related to your particular niche. This exercise will surely help you get authentic content to the relevant audience. Some of the niches with more technical content would get greater advantage of these forums. For example, technical questions asked from developers or an engineering problems discussed on these forums would definitely get more views.

Content Quality

No matter what formula you use to gain traffic, you will not be able to succeed unless you are producing high quality content. Search engines have become more particular about the quality of content that you are producing. Do not publish the content with the Me Too approach. Write something that provides great informational value to the customers and do not just publish it because you feel that way.

Professhional SEO Company: http://whitehatsmedia.com/