Evergreen
content, also known as timeless content remains on a web page. Everyone loves
to remain in touch with the latest. The race to breaking news in any industry
isn’t something new. And all content sharing platforms keep competing for more
traffic by trying to bring out something totally new or never before see.
However, in this attempt to be the first in breaking news or bringing up the
freshest stories we often forget the value of the evergreen or authentic
content that is used for a long period of time. Older and more comprehensible
posts are difficult to write, they take a lot of effort and lots of research
goes into their writing. However, have you ever wondered the amount of page
views they receive in comparison with content written that is time barred.
In
order to remain relevant and provide upbeat content, you need to remain
relevant for longer period of time. And that kind of timelessness for content
can only be achieved by high value content. Here are some of the most important
tips that you need to keep in mind while writing evergreen or timeless content.
Consider Future and Past
A
blog post or article that needs to remain current has to consider the past and
future of the subject. For example, if you writing about best practices for
SEO, you need to start from the beginning. You have to write the various
techniques which were followed in the past to derive traffic to your website.
This way you will be able to let your readers know the way content has evolved
over time. And search engines also love authority which can only be built by
writing content that talk about the start of something. Now, consider the
future trends as well that you need to cover. Think about how the subject is
going to evolve in the future. Try to follow the latest trends on it and then
write something which you think has to be relevant for at least the coming five
years. This way you will be able to add things for the future to attract
traffic in the future.
Keep It Updated
Wikipedia
and many other big websites remain on top of the search results because they
make sure that the content provided by them is updated. For example, if you are
writing about the life of a celebrity on your paparazzi blog, you need to keep
on adding more information about them. This way you will also remain in touch
about the latest. Make sure to add to the evergreen topics that you wrote. You
need to develop insights and post well documented facts which would also add to
your content’s authenticity.
Intelligent Social Media
Usage
Every
social media network may not be ideal for a particular type of content. You
have to make sure that the social media network that you are deploying is
suitable for your cause. Share the content that you have created to as many
relevant social media networks as possible. This sharing of content will not
only give added exposure to your content but intelligent social media tools
like Buzz Sumo will know about your content and it will be able to get more
views. Similarly, search engines also include social media as one of the most
important ranking signals, which would further add to your content marketing
efforts.
Offer Greater Value To
Readers
Every
time you are updating your content with something new, always ask this question
to yourself, are you adding any value to it or is it something which has
already been talked about before? If you are not adding any new value to the
content already written, then you should not probably upload it. Always add
content if you consider it of value to your audiences.
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