Millennial
generation was born between 1977 and 1995. They are one of the most educated
generations in the world. They are also facing tough competition when it comes
education and opportunities. An approximated quarter of all the millennials are
married. And they are also demanding customers who are very particular about
their choices in life. Here are some important tips that you need to keep in
mind when writing content for millennials.
Avoid Self Bragging
Brands
that ride on high horses often have to deal with the wrath of this generation.
It is not easy to convince millennials into making a purchase. And it will
become even more difficult when you are only promoting your brand without
offering anything of substantial value in return. Therefore, always make sure
that you do not just promote your own brand but also share content that adds
value to their daily lives and the information you shared is useful. Many
brands that show care for other people often become favorites of the millennial
generation. Therefore, always remember that the way to their pocket is not that
straight forward as they are wired differently when compared to baby boomers.
Support A Cause
It
is a great idea to support a cause when selling something to millennials. They
deeply care about the things happening around them and want to contribute in
one way or the other. Content generated to connect your business with a
particular cause makes them feel doing something of value and hence creating a
difference. However, make no mistake and carefully evaluate the way you are
connecting your business to a cause. Sometimes, things do not turn as
originally anticipated, making life difficult for your brand or business
manager. A dreadful example is how Mc Donald’s twitter trend of #mcdstories
went wrong. Instead of people sharing the lovely stories as expected by Mc
Donalds, they started sharing the bad experiences. Similarly, Starbucks tried
to strike a conversation on race with the trend #RaceTogether. However, a lot
of customers disagreed to discussing these things with Starbucks and even media
personalities did not connect with Starbucks on initiating that sensitive kind
of conversation.
Share Customer Stories
Another
simple yet often neglected avenue for content creators is to share customer
stories about the products or services they offered. Again the idea is not to
act like a used car salesman. Instead write content that is purely focused on
the initial problem faced by the customer. And after that, gradually discuss
how your company’s product or service helped resolve the issue. Do not try to
parent your customers or else it has the potential to go make things go south.
Discounts & Deals
Discounts
and special offers form an important part of the millennial lifestyle. As
discussed above, millennials are in that stage of their lives where they want
to save money and make maximum use of their spending. Therefore, intelligent
businesses need to write and promote content by offering meaningful discounts
which would actually make a difference to the customers’ lives.
Professhional Content writing Company: http://qualitycontent.ae/
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