Colors form an
important part of the overall web design experience for the users. Many
business owners do not give a second thought to the color that they are
selecting for a logo. However, they do not keep in mind the impact that their
color choices have on their customers. Colors are directly associated with the
kinds of emotions that they generate in consumers. When a new product comes to
the market, the first thing that is noticed about is its color and the kind of
assumptions that they make about it even before they have actually used it. Let
us view how different colors affect choices made by consumers.
Green
Green is often
related to the eco-friendly products since the color of leaves is also green.
Some of the other relations are connecting green with good luck, nature, and
health. Green is considered safe. The traffic signal lights use green, meaning
giving you the sign of “good to go” as it is safe. Some brands having green
color include Android, Land Rover, Holiday Inn and Starbucks Coffee among
others.
Purple
There
are different ways in which purple is interpreted. Some consider it a color of
wisdom. Yet there is another way of taking purple, representing the luxury
brands. Some of the meanings related to purple include arrogance, royalty and
mystery. Companies which famously used purple for their logos include T Mobile,
Craiglist, and Yahoo among others.
Blue
Blue
represents calmness of the ocean. Some also related it to the color of the sky.
It represents calmness and greater confidence in something. Various brands use
blue for their logos. Mostly people associate confidence, trust, reliability
and cleanliness with the color blue. Blue color is used in logos by companies
like Facebook, LinkedIn, Vimeo, Flickr and Dell among others.
Red
Red
is often considered a high arousal color which directly stirs our emotions as
customers. It gives people the courage to go beyond the ordinary and take the
risks that they have to. Some of the typical feelings that originate from the
color red are of energy, passion, love and aggression. Famous companies that
use color red for their logos include CNN, Cnet, Adobe, Toyota and Honda among
others.
Yellow
Yellow
is a lot similar in terms of the types of emotions that it stirs like Red. The
feelings of optimism, acceptability and being different or exotic are
associated with this color. Many big and internationally recognized brands
including Shell, National Geographic, DHL, Ikea, and Nikon use it.
Professhional Web Design and Development Company: http://whitehatsdesign.com/
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